Being easily discoverable in your service area is critical if you own a healthcare business with several locations.
But, what if you want to increase both your foot traffic and your website traffic?
In this case study, I have the data to demonstrate that it is achievable.
And I have a data to prove it…
The website in this case study is healthstin.com.au
Healthstin is based in Australia that offers exercise physiology and physiotherapy mainly for people with disabilities.
When we onboarded Healthstin, they have 3 clinics located in Sydney and Brisbane, Australia.
During our discovery call, Healthstin cites their top 3 pain points:
The campaign will be launched in phases, and each phase will be divided into weeks. These phases will go for 6-months.
The first phase is crucial. This sets the foundation for the campaign’s success.
After information gathering and talking to Healthstin’s representative, we started conducting a full website audit to identify other issues or potential problems that could prevent them from being seen from their target audience.
In this stage, it’s necessary to thoroughly examine and understand how the website is currently performing.
This process will help us to craft an effective Local SEO Strategy for Healthstin website.
During the site audit, we look at various factors that affect how well your website is seen by people in your local area.
This includes:
By evaluating these different elements, we can identify any areas where your website could be improved.
During the audit, a couple of main issues were identified:
After doing a thorough examination of the website in Phase 1, we optimized the website to improve its visibility and performance in local search results.
This step entails implementing strategic adjustments and additions based on the website audit findings.
On-page optimization is an important part of website optimization. We hope to boost the website’s relevance and attractiveness to both visitors and search engines by carefully creating and optimizing its content.
During this stage, we concentrated on:
1. Keyword Research: Conducting thorough keyword research to identify relevant and high-performing keywords specific to Healthstin’s services and locations. This will allow us to better optimize the content of the website for relevant search queries.
2. Content Improvement: Analyzing and refining existing website content to ensure it is relevant to the specified keywords and provides meaningful information to users. Rewriting and expanding material, adding appropriate headers and subheadings, and naturally inserting targeted keywords within the text were all part of the process.
3. Metadata Optimization: We worked to boost the website’s visibility in search engine results pages (SERPs) by optimizing its metadata, or “meta titles,” “meta descriptions,” and “header tags.”
4. Internal Linking: We built a proper internal linking structure throughout the website to improve navigation and assist search engines in more effectively discovering and indexing vital pages. By strategically linking relevant pages together, we can distribute link authority and improve the overall visibility of the website.
In addition to on-page optimization, we fixed the technical concerns discovered during the website audit. Technical optimization is critical for enhancing website performance, user experience, and search engine crawlability.
In this phase, we worked on:
In Phase 3, we we went deeper into Healthstin’s special features and things that make them stand out. This helped us create a strong SEO plan that showcased their strengths and made them different from other competitors. During this phase, we did some really deep research, analyzed our competitors, and found some great opportunities to make Healthstin a top healthcare provider in our area.
Here’s what we did:
In Phase 4, since Healthn’s goal is to be more visible in their serviceable area, our focus will be on creating citation links to further enhance their local search visibility. Citation links play a crucial role in local SEO as they establish the credibility and authority of a business within its service area. These citations consist of mentions of Healthstin’s name, address, and phone number (NAP) on various online directories, review sites, and local business listings.
During this phase, we execute the following strategies:
Our SEO strategies and website optimizations worked wonders for Healthstin!
We saw major improvements in performance and visibility.
After making the necessary improvements based on the site audit, we were thrilled to see a significant 56.3% increase in site impressions, indicating a substantial boost in the website’s visibility.
During the three-month campaign, we achieved an impressive 30% boost in organic traffic for the entire site.
Moreover, the boost in natural website visitors had a direct and beneficial effect on the success of Healthstin’s Google My Business (GMB) listings.
We saw some really good growth in local search visibility in certain places.
Healthstin Melton had an increase of 8.23%.
Hurstville had a substantial increase of 11.13%
and Bexley did well with a commendable increase of 6.03%.
So if you want a help increasing your online visibility in your serviceable area, book a call with us!
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