Mobile search is the fastest-growing segment of search engine traffic. With the growth of smartphones, there has been a shift in the way people search and browse the web. People are increasingly searching the web using their mobile devices.
While optimizing a site for desktop users can be quite challenging, mobile SEO is just as important. Mobile devices continue to grow more powerful, but those improvements mean nothing if they aren’t being used to their full potential. To do that, you need to optimize your web pages for mobile visitors so that they can have an optimal experience.
In this post, we describe how to make your website more accessible to mobile users and rank well in the search results.
What is Mobile SEO?
Mobile SEO is a big topic because mobile usage is big. Google itself has found that 50% of searches are done on mobile devices, and that use is growing. With the recent release of Google’s Mobile-first Index, we can expect that trend to continue. But what does this mean for SEOs?
Mobile search optimization is the idea that your website should be optimized for mobile users. Mobile phones are one of the fastest-growing areas of internet usage. Mobile users use their phones to research potential purchases, news articles, and products prior to purchasing them. Sites that aren’t mobile-friendly run the risk of being overlooked by mobile users.
Why is mobile SEO important?
Mobile SEO is an important part of search engine optimization because mobile users are increasingly using their phones to search for information. People are spending more time on their mobile devices than ever before. And, they’re not just searching for information, they’re also using them to browse the web, shop, and complete other tasks. Therefore, it is a great way to get traffic from mobile users. In addition, mobile SEO can also help you rank higher in mobile search, so it can help you reach more people than would otherwise be possible.
But remember, mobile-first not mobile-only! Don’t forget to optimize your site for other devices too.
2. Make your site mobile-friendly
A mobile-friendly website allows people to view your site on their smartphones or tablets. If you do not have a mobile-friendly website, you are losing out on potential customers.
There are many advantages to having a mobile-friendly website. First, users can access your site from their phones without having to download any additional software. Second, if you have a responsive design, your website will automatically adapt to the screen size of the device on which it is being viewed. Third, you can optimize your content for mobile devices and search engines will recognize the changes and adjust your rankings accordingly.
How to check if your website is mobile-friendly?
Mobile friendliness is one of the important factors in Google’s search ranking algorithm. It’s also a major consideration when it comes to user experience and conversions.
There is a simple way and tool to check if your website is friendly. To check, simply use Google’s Mobile-Friendly Test Tool. Just enter your URL, and it will tell you if your website is mobile-friendly or not.
If there is an error, Google will tell you the issues and provide some insights on how to fix these issues.
3. Focus on User-experience
Mobile SEO is all about providing a great user experience. If your site is fast-loading and has a good mobile design, you’ll be well on your way to success. Keep in mind that search engines take UX into account when ranking sites, so it’s definitely worth focusing on.
As more and more people keep their smartphones with them at all times, it’s important to make sure your website is optimized for mobile viewing.
One of the best ways to make sure users spend more time on your website is to optimize the site’s content.
Content that is easy to read and view should be a priority for all websites. If visitors have to squint or zoom in, in order to read your text or see your images, then you are not providing an optimal experience. Make sure your site is accessible and user-friendly to ensure the best possible experience for all visitors.
Other best practices include:
- Content needs to be original and relevant to your business.
- Sentences and paragraphs should be concise and short. They need to be read easier for users who skim content.
- Add white spaces to make your content digestible and easy to read.
- Use the right keywords to describe the content.
- Sentences should be concise.
- Add visual assets to supplement your content and induce emotion and appreciation.
- Use the right keywords to describe the content.
In conclusion, a user-friendly mobile website is more likely to get you found by your audience, and that means more traffic and conversions.
4. Be careful of using Pop-Ups
Pop-ups are a form of online marketing that appears on your computer/mobile screen on your first site visit. They are typically used for generating leads. They open in a new window or in a dialog box and force you to close them before you can continue browsing.
It can be difficult and frustrating to try and close these on a mobile device. They make browsing a website unpleasant as they launch unexpectedly and take over the screen.
Pop-up ads are particularly annoying for users on mobile devices as they can cover the entire screen, making it impossible to read anything else on the page. This might lead to a high bounce rate.
In January 2017, Google announced that content not accessible on mobile might not rank as high.
This means that if your website has any of the following features, you could be at risk of a ranking penalty:
- Interruptive pop-ups and interstitials can be frustrating for users who are trying to access the main content on a page.
- Layouts that place the original content underneath the fold can be just as disruptive.
5. Responsive Web design
Mobile-friendly sites are a necessity — they’re built to work no matter what device your audience is using. Whether on a mobile, tablet, laptop, or desktop, responsive websites adapt in order to optimize the viewing experience.
Web-savvy audiences are browsing with the goal of convenience in mind — and for this reason, responsive design allows for an effortless browsing experience. Your website will load and respond quickly, saving both time and energy for your customers.
Mobile SEO is becoming an important focus for businesses of all sizes, from small to large organizations. The mobile internet has skyrocketed in the past few decades, with mobile searches growing by over 70% each year.
With over half of all online activity originating on mobile devices, it’s critical that you take your website and content to these devices.
To discuss mobile SEO best practices for your website, email me at firstname.lastname@example.org or visit this page for more information.