One cannot overstate the importance of meticulously optimizing a website. This SEO case study analyzes the influence of a strategic SEO audit and subsequent corrective actions on the traffic performance of One Rawr, a company that provides specialized services in fractional marketing and part-time Chief Marketing Officer (CMO). They contacted us about a single project that was intended to address significant issues identified during an SEO assessment.
This one-time project aimed to optimize their Wix-based website and enhance their search engine visibility. Despite some beliefs that the Wix CMS might be a limiting factor for SEO, this case demonstrates that with the right approach, any website can achieve significant growth in traffic and rankings.
Our approach began with a thorough examination of One Rawr’s SEMRush audit report. This initial step helped us to understand the basic problems and possible Wix platform constraints. We broadened our research by utilizing additional tools such as SE Ranking, Google Search Console, and Screaming Frog, but we recognized that relying solely on one tool could lead to oversights. These tools helped us to spot differences and issues the first audit would have overlooked.
One of the key aspects of our approach was not solely relying on automated tools. We did thorough manual checks, knowing that although SEO tools are quite helpful, they can occasionally overlook intricacies that human knowledge would find. This method proved quite helpful in the framework of a Wix website, where traditional SEO tools could misinterpret some platform-specific components.
Our thorough audit revealed a number of serious issues that were compromising One Rawr’s site, highlighting major issues below:
Interestingly, several problems flagged by the tools—like the text-to-HTML ratio—are common issues for Wix websites but have no effect on rankings specifically. We informed the client that this “issue” does not influence rankings and is not a “direct ranking factor.” Such technicalities shouldn’t be a big issue, as long as One Rawr has quick load times and frequently changes its content.
Equipped with our comprehensive analysis and research, we worked within the Wix platform’s limitations and capabilities, demonstrating that, with the correct strategy, SEO success is possible on Wix just as it is on WordPress or custom-built sites.
It’s clear that our site audit fixes have had a big and quick effect on One Rawr’s website. In just a few weeks, the number of organic clicks increased by 77%, and the number of impressions increased by an amazing 115.645% compared to the previous time. These changes not only make the site more visible and trustworthy, but they also show that it can now rank for its goal keywords, which brings in a more relevant audience and possible leads.
This case study shows how important full SEO checks are for digital marketing. An audit is both a way to find problems and the basis for a good, targeted SEO plan. By focusing on and fixing specific problems, businesses can gain a lot more traffic and exposure online. Our success with One Rawr dispels the myth that Wix websites hinder SEO. With the right knowledge and strategy, even Wix sites can get high search engine results and a lot more visitors, which sets them up for long-term success.
If your website is having similar problems, you might want to think about getting a professional SEO audit and fixing service. Contact us right away to take the first step toward making your site work better and expanding your online profile.
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